Events Marketing Selected by Leukemia & Lymphoma Society for "Light the Night" Field Marketing Campaign
Toronto, June 2009 - Events Marketing has been selected again this year as the field marketing agency by the regional chapters of The Leukemia & Lymphoma Society (LLS) of Canada. Utilizing their expert teams across Canada, Events Marketing hires, trains and coaches teams to deliver registrations materials to demographically targeted retail areas. Starting next week, teams will be out across Canada. "Our project pre-planning and consideration of multiple contingencies, plus the detailed field training that we deliver to our cross-country teams are key factors in achieving effective field marketing executions. We want to inspire our people to do an outstanding job of representing our client's brand." said Mary-Jane Owen, president of Events Marketing.
Events Marketing promotes "The Underwear Affair " in 2009
Toronto, March 2009 - With feet on the streets starting March 16th, Events Marketing had teams out in Vancouver, Edmonton, Calgary and Toronto distributing the marketing and registrations information for The Underwear Affair. The event is a 10K Run / 5K Walk to uncover cures for cancers below the waist such as prostate, colorectal, bladder, ovarian and testicular cancers.
5th Year Running - Events Marketing Selected for The Weekend to End Breast Cancer Field Marketing Campaign
Toronto, January 2009 - Providing field promotions for The Weekend since 2004, Events Marketing has once again been selected as their field marketing agency in raising awareness for this blockbuster annual event. The Weekend to End Breast Cancer is a 2-day 60-kilometer walk to fund breast cancer research and programs for 6 institutions across North America. Events Marketing provided field support across Canada in Vancouver, Victoria, Edmonton, Calgary, Toronto, Ottawa, Montreal, and Indianapolis Indiana in the US starting January 12th 2009.
Events Marketing Conquers Cancer with Multi-city Launch of Leading Cycling Event
Toronto, November 2008 - Events Marketing was back out in force starting November 10th in driving registrations for The Ride to Conquer Cancer in new event cities. Providing field marketing support for the expansion of this epic cycling conquest across North America, Events Marketing had teams in place across Vancouver, Victoria, Edmonton, Calgary, Ottawa, Montreal, Quebec City in Canada, and across the state of Kentucky and in the Seattle Washington area in the US. The Ride is a monumental, 2-day 150-kilometer bike ride to fund leading-edge cancer research.
Events Marketing Drives Market Share for Team in Training
Toronto, July 20, 2008 - Events Marketing has been selected again this year as the field marketing agency by the regional chapters of The Leukemia & Lymphoma Society of Canada. Utilizing their expert teams across Canada, Events Marketing hires, trains and coaches teams to deliver registrations materials into targeted high density demographic areas.
Over the past 20 years, The Leukemia & Lymphoma Society's Team In Training® has grown to become an unparalleled sports training program across North America.
Events Marketing Conquers Cancer with POP Distributions across GTA
Toronto, August 5, 2008 - Events Marketing has been selected as the field marketing agency to distribute the point-of-purchase (POP) registrations material for "The Ride to Conquer Cancer" benefiting the Campbell Family Institute and Princess Margaret Hospital.
In its inaugural year, The Ride to Conquer Cancer has emerged as Canada's most successful cycling fundraiser ever. The Princess Margaret announced that 2,850 participants from across North America raised $14 million. In promoting the 2009 event, Events Marketing will deliver registrations materials to demographically targeted retail areas across south western Ontario. "We encourage and inspire our teams to produce the best possible placements in order to heighten the success of the event!" explains Mary-Jane Owen, president of Events Marketing.
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