Experiential Marketing | In-field marketing | street promotions | brand ambassadors

Experiential Marketing - A Fresh Approach

In today's economy, moving the increasingly frugal-valued consumer to purchase requires, more than ever, to engage them. That action of "reaching out" to them individually with a field based program stewards brands forward to protect market share through these changing times.

Face to face time with your consumer increases the likelihood of purchase behaviour. Consider creating this opportunity with a custom solution from Events Marketing. Here is a starting point for our discussion:

Street Teams

Our high energy, nimble promo reps and field staff can quickly organize and manage a seasonal campaign to strengthen your local presence. Whether your need is around a new product launch, sampling, a guerilla marketing campaign, an in-store "retailtainment" program, or additional seasonal field marketing support, we can quickly mobilize and train the promo reps and other staffing resources where they are needed.

Field Market Research Intelligence

Connect with your target demographic to gather valuable information regarding their perceptions and use of your brand with field market research activities! Our field staff are tech-savvy and effective in collecting consumer research.

In-Field Sales Support

Generate sales with a deployed team trained to deliver product knowledge and generate incremental transactions in high traffic retail areas. We will work with your sales and marketing teams to design, implement and manage field based teams for a rapid increase in sales.

Brand Ambassador Representation

Create a brand experience with well trained brand ambassadors and field staff at trade and consumer shows, concerts, festivals and other promo events. Connect with your target consumer to create a warm, favourable impression, disseminate product knowledge and increase purchase intent. In each of the major Canadian cities, we have energetic professionals, brand ambassadors and promo reps who would love to work with you in creating dialogue with your consumers.

Fund Raising Event Registration Point of Purchase Distribution

As a non profit fund raising event get your event registration materials out quickly and efficiently with a turn-key distribution from experts in the science of point-of-purchase (POP) distribution.

As the established leader in POP distribution, each one of our projects is custom designed to respond to your event needs. As the client, you define the gender, age, and other socioeconomic characteristics of your ideal registrant, and we will deliver a plan to reach them in Canada's high traffic retail areas. Each step in our process has been designed to bring effective reach, professional representation, accountability, and fast turn-around to your POP project.