Select Events Marketing for your next event:
Corporate Events
- Employee Retreats and Strategy Meetings
- Team Building
- Client Appreciation, Franchisee Meetings
- Annual General Meetings, Awards Evenings
- Press Release Meetings
- Product Sampling Events
- Golf Tournaments
- Speaking Engagements, Publicity Tours
- Non-profit Fundraising Events
- Athletic Fundraising Events
Product Launches
A solid launch is key to building momentum for a new product in the marketplace. Our Cornerstones of Excellence ties the three key elements of strategy, execution and measurement into a solid launch plan.
Sponsorship
Leverage your brand with the strategic involvement of inspired sponsors. A well chosen sponsorship followed by a strong activation can result in a 30% - 40% increase in consumer willingness to try a product 1.
Get us involved in bringing new strategic partners to your event property. An increase in marketing partners will increase the opportunity for brands to engage their audience in dialogue, while sponsors gain contact with a valuable target demographic.
Consider some useful tips in developing a sponsorship package:
- The initial proposal must tell a compelling, exciting story! Be smart in how you mix logic and feelings in the telling of your story. Use feelings to create excitement, and then back it up with a strong financial business case - the logic - to position your opportunity. Quantify many different ways that a sponsor can benefit - exposure versus an opportunity to building brand loyalty - or both. Give them many reasons to buy in.
- Offer many price points. Establish a tiered selection of prices and packages, to step a sponsor into your program and then to step up with higher price points for more value. Clearly communicate your starting price. As a starting point to establishing packages, you need to conduct an inventory of all the assets that you are offering, both tangible and intangible. And finally be flexible through negotiations. Your assets hold different value for different sponsors. Be open to opportunities to customize a package to attract a valuable potential sponsor. Your objective is to solicit broad interest from parties who feel that what you are offering describes a truly mutually beneficial relationship.
- Articulate the strategic justification for a sponsor to be involved. Do your homework on why you are approaching a given sponsor. Don’t assume they’ll see the connection - spell it out. This requires prep on your part in effectively articulating why it’s a good business decision for them to invest in your event. People are busy - you need to connect the dots so they can quickly see what is in it for them.
- Its a Sponsorship Buyers Market. To close the deal, you’ll need to work harder. You may feel the need to lower your price. Rather than devalue your offering in this way, review your assets to uncover some underutilized opportunities to create sponsor value. In a stronger economy, these are assets you may have overlooked. It’s time to take a closer look at these, so you can be ready to negotiate effectively without eroding the price-value relationship.
Recruit the Events Marketing Sponsorship Team to ramp up revenue on your event property.
Creating a love affair between your Brand and your Customer …let's talk about the engagement!
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