Square Quickly Creates Brand Presence with Experiential Marketing

Square Quickly Creates Brand Presence with Experiential Marketing

Square, mobile payments industry leader selected Events Marketing as their Canadian launch and roll out partner. The agency was tasked with helping Square establish a customer base in Canada and quickly ramp up revenues in a fast moving and increasingly competitive market space. Find out how we did it here.

The Solution

Executing a robust line up of aggressive field marketing initiatives, Events Marketing harnessed polished, tech-savvy teams in each of the key strategic markets – Vancouver, Toronto and Montreal. Teams descended on a raft of hip tech-hungry events, promoting sign ups on the spot, providing tech support to the merchant exhibitors, and creating excitement everywhere! When we weren’t exhibiting at consumer and merchant events, we swarmed hip artsy retail neighbourhoods guerrilla-style, converting interested retailers into loyal Square merchant customers!

Featured Services:

  • Brand Ambassador recruitment & staffing, advanced training and performance management
  • Event management
  • Customer acquisition & revenue generation
  • Software technical support
  • Social media awareness

The Results

We successfully staffed hundreds of events with thousands of field hours focused on delivering product knowledge and technical support to merchants at events across Canada. The result has been phenomenal growth year over year, consistent sales performance at events, deep product knowledge delivered to merchant-customers, and playing an advisory role with regard to business growth and the Canadian business environment.